Hexa Academy × First Design
Web design courses in Riga
Build a website that attracts clients and supports business growth
A practical course for business owners, professionals and career changers who want to master website development, UI/UX design, SEO and digital marketing in a single programme.
- An individually tailored programme
- Hands-on work on your website
- Suitable with no prior knowledge
- In person in Riga or online
- Recommended programme — 20 lessons
- 50 € + VAT
- one-to-one lesson, 60 min
- 30 € + VAT
- per person in a group of up to 4
No prepayment
- One-to-one lessonsHands-on, on your own project
- No coding neededWe start with structure and a CMS
- Mobile design and languagesA site that works on a phone
- SEO and analyticsHow people find it and how to improve it
From idea to a real client-acquisition system
Not just a beautiful website — a well-thought-out digital solution
An effective website must look professional, be easy to use, be findable on Google and be built with a clear business goal.
During the course you will combine web design, content, SEO, analytics and digital marketing to build a website that not only presents your company but also helps attract enquiries and clients.
I don’t just teach tools. I build businesses and software with them — and then teach you how to do it.
Vitālijs KolotikovsInstructor and co-founder of First Design StudioWho it is for
Practical skills for your business, career and own project
Business owners
Build or improve your company's website, offer and client-acquisition flow.
Marketing professionals
Master website structure, landing pages, SEO, analytics and conversion principles.
Career changers
Gain web design and digital marketing skills and build a portfolio project.
Freelancers and consultants
Present your services professionally and build a system for attracting new clients.
People with no prior knowledge
Start with the basics and master everything you need in a sequential, clear and practical process.
Programme
The course's main directions
We build the programme around your goal: take every direction or focus on one. Choose a direction to see what it covers.
Website strategy
- Defining the website's goal and audience
- Competitor and market analysis
- Structuring your services and offer
- Planning the client journey and key actions
- Choosing the most suitable platform
Web design and UI/UX
- The structure of a modern website
- Navigation users understand
- Visual hierarchy and information layout
- Mobile and responsive design principles
- Buttons, forms and the client's path to an enquiry
- Figma and other design tools
Website development
- Building a website with a content management system
- Creating pages, menus and sections
- Adding images, video and content
- Contact forms and enquiry solutions
- Understanding domains, hosting and the technical basics
- Publishing and maintaining the website
Sales and conversion content
- Convincing headlines and service descriptions
- Formulating a clear value proposition
- Trust elements, reviews and FAQs
- Calls to action
- Landing-page and offer-page content
- Using AI to prepare copy
SEO basics
- Choosing keywords and search topics
- SEO titles and meta descriptions
- Page structure and internal links
- Image optimisation
- Local SEO
- Content search engines understand
Digital marketing
- Target audiences and client segments
- Social media and content strategy
- Google and social media advertising basics
- Email marketing
- Choosing marketing channels
- Planning a client-acquisition campaign
Analytics and improving results
- Google Analytics basics
- Defining the key results and conversions
- Analysing visitor behaviour
- Identifying the website's weak points
- Improving content, design and campaigns
- Regularly evaluating results
AI in website and marketing work
- Generating website structure and content
- Preparing SEO topics and copy
- Creating images and visual concepts
- Producing campaigns, posts and emails
- Automating client communication
- AI-assisted website and code development
20 individual lessons
From the first idea to a published website and a marketing plan
The recommended programme is 20 practical lessons. The exact number is tailored to your experience, the website's scope and the result you want.
Plan your course
Total1,000 €+ VATWith 21% VAT: 1,210 €
Pay for each lesson in person or afterwards. No prepayment is needed, and you can change the plan at any time.
Book with this planTraining for a company teamLessons 1–5
Strategy and structure
We define the audience, offer, website goal, page structure and the main client journey.
- Website goal, audience and offer
- Competitor and market analysis
- Page structure and the customer journey
- Choosing a platform: WordPress, Webflow or Shopify
- Domain, hosting and technical basics
Lessons 6–10
Design and content
We develop the visual direction, UI/UX structure, headlines, copy and the key trust elements.
- Visual direction and UI/UX principles
- Layouts in Figma
- Mobile and responsive design
- Headlines, service copy and the value proposition
- Trust elements: reviews, FAQs and calls to action
Lessons 11–15
Website development
We build the pages, add content, adapt the mobile version and prepare the website for publishing.
- Building pages, menus and sections
- Images, video and content
- Contact forms and bookings
- AI for website content and building
- Testing and publishing
Lessons 16–20
SEO and marketing
We optimise the website for search engines, set up analytics and prepare a client-acquisition plan.
- Keywords, SEO titles and descriptions
- Local SEO and Google Search Console
- Google Analytics and conversions
- An ads, social media and email plan
- Reviewing results and an improvement plan
The programme can be shorter if you only need to master one topic or improve an existing website. Prices match those published by Hexa Academy (checked on 6 October 2026). Lesson topics are a recommendation: we adapt them to your goal in the first lesson.
What you can create during the course
A real project that stays with you
Depending on the chosen programme, you can create:
- A company website
- A personal-brand website
- A professional portfolio
- A service or product landing page
- An event or course sign-up page
- An online store structure
- A multilingual website plan
- The website's SEO structure and content
- A digital marketing strategy
- An advertising and content campaign plan
- An analytics and results-evaluation system
What you create during the lessons stays with you and can be used in a real business or portfolio.
The first lesson
First we define the result, then we choose the tools
In the first lesson we assess:
- Your goal and level of knowledge
- The website's audience and main task
- Your existing brand, content and technical resources
- The most suitable platform and workflow
- The number of lessons you need
- The practical project you will build during the course
The programme is built around your project, so you don't waste time on topics you don't need.
Start with one lessonWhy combine web design with marketing
A website works better when design, content and client acquisition are planned together
Website development alone
- Visually attractive but without a clear goal
- An unconsidered client journey
- Weak visibility on Google
- No clear advertising and content system
- Results are hard to evaluate
Web design and marketing in one programme
- A structure built for a specific audience
- Design that supports enquiries or sales
- Content optimised for search engines and people
- Marketing channels that lead to the right pages
- Analytics that support informed decisions
Software and tools
We choose the technology to match your project
The choice of tools depends on the website's goal, budget, functionality and your previous experience.
- Figma
- WordPress
- Joomla
- Webflow
- Shopify
- Google Analytics
- Search Console
- ChatGPT
- Claude
- Gemini
- Canva AI
- SEO tools
- Image generation & automation
The result
Skills to build and grow a website
After your chosen programme you will be able to:
- Plan a professional website structure
- Create clear, user-friendly design
- Produce and publish website content
- Adapt a website for mobile devices
- Write convincing service and product descriptions
- Optimise a website for Google search
- Plan digital marketing campaigns
- Analyse visitor behaviour and results
- Use AI for content, design and marketing tasks
- Maintain and grow your website independently
Where we teach
Where the lessons take place
Theory happens in a conference room with a large screen, practical work at desks with several monitors. We confirm online options for each programme.
- Monday–Friday 17:00–21:00 · Sunday 16:00–17:00
- Lessons in Latvian, Russian, English or Ukrainian
The conference room with a large screen for theory 
The meeting room at Deglava Biroji 
The Deglava Biroji building at Augusta Deglava iela 66, Riga
Your instructor
Practical experience in websites, marketing and technology projects
Vitālijs Kolotikovs is an entrepreneur, a web design, digital marketing and AI tutor, the author of two books and the founder of several international companies and technology projects. The lessons draw on hands-on experience building company websites, e-commerce solutions, digital platforms, marketing campaigns, CRM systems and AI-assisted client-acquisition flows.
- 20+
- years in business
- 9+
- years teaching
- 2
- published books
- Design, marketing and digital products in one practice
- Lessons built around your project, not an abstract example
- Explanations, comments and a review of your practical work
Author of two books
The AI Marketing Revolution
7 Steps to Build a Multimillion Business with Smart Marketing and AI
Reviews
What learners say
I liked the individual lessons: I could set my own pace and had undivided attention.
Antra MilasevičaStarFM · Adobe Photoshop courseTranslated from LatvianA really great course: I learned many useful Adobe Photoshop skills that will support my professional development!
Kaspars KodoliņšAdobe Photoshop courseTranslated from Latvian
All courses
Choose your direction
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- ConsultingOne 60-minute session€50 + VAT / 60 minView
Hexa Academy × First Design
Frequently asked questions
Do I need prior knowledge?
No. The programme also suits people with no experience in web design or digital marketing.
How many lessons do I need?
The recommended full programme is 20 lessons. The exact number depends on your experience, the project's scope and the result you want.
Will I build a finished website during the course?
Yes — if the chosen website's scope and functionality match the programme's length. More complex projects may need additional lessons.
Can I learn only SEO or web design?
Yes. The programme can focus on a single topic, such as UI/UX, WordPress, SEO, analytics, content or digital advertising.
Can I work on an existing website?
Yes. In the lessons we can audit your existing website and improve its structure, design, content, SEO and client-acquisition flow.
Do I need programming knowledge?
No. Many websites can be built without programming. More technical topics are included only when your project needs them.
Is the course suitable for business owners?
Yes. The programme can be built entirely around your company's website, services, audience and marketing goals.
Can I start with a single lesson?
Yes. You can start with one individual lesson or a website audit and then decide whether to continue.
Will I receive a certificate?
After completing the agreed programme and the practical project, you can receive a certificate stating the programme and the number of lesson hours.
Tell us what website you want to build or improve
Describe your business, idea or professional goal. We will recommend the most suitable programme, platform and number of lessons.
- €50 + VAT · 60 minutes · in Riga or online · No prepayment
- Monday–Friday 17:00–21:00 · Sunday 16:00–17:00