- 01The main heading and customer action
- 02Image and copy hierarchy
- Print or digital format adaptations
Posters, leaflets and banners
One clear message for a specific format and audience. Consider viewing distance, dimensions and brand style.
Brochures · Catalogues · Posters · Digital ads
Graphic design for a clear, visible offer.
Help people grasp your offer quickly, see its benefits and choose what to do next. A well-planned poster, brochure, catalogue or digital ad brings out the main message and keeps your brand recognisable.
- 01MessageWhat to notice first.
- 02FormatPoster, brochure, banner, packaging.
- 03DesignConsistent with your brand.
- 04Print fileBleed, crop marks, PDF.
Trusted by
All clientsWhat the work covers
Design for a specific application
Begin with the audience, text and format. Agree content preparation, available imagery and the requirements for the final artwork.
- 01Page structure and text styles
- 02Product images, descriptions and tables
- Approval and final files for the printer
Brochures, catalogues and publications
Organise more information so products and essential details are easy to find.
- 01Boxes, bags and labels
- 02One style across several products
- Required information and files for the maker
Packaging and labels
Packaging has to stand out on the shelf and meet production requirements. We design on the maker’s dieline and keep the whole product line consistent.
Text hierarchy
The key message stands out
Formats
Posters, brochures, banners, packaging
Brand style
Consistent with your identity
Print-ready file
Checked before handover
Before we start
Copy, layout and the final file
A catalogue needs information hierarchy; a poster needs a quickly understood message. Check imagery, text length and format. The Agavmo brochure is an example from the First Design advertising design archive.
Features and tools
- Adobe InDesign
- Adobe Illustrator
- Adobe Photoshop
- CorelDRAW
- Layout
- CMYK
- Bleed and crop marks
- Print PDF
- Large-format print
From layout to print
What we check in every format
Each format has its own requirements. Choose one to see an example from our portfolio and what we check before handing over the file.
Posters
What we check
- The heading reads from a distance
- Size for the place: A3, A2 or a stand
- CMYK colour and 3 mm bleed
Brochures and catalogues
What we check
- A page grid and text styles
- Folds and page order
- Image resolution for print
Roll-ups and banners
What we check
- The key message at eye level
- Room at the bottom for the stand
- A large-format file to scale
Packaging
What we check
- One style across the flavours
- Artwork on the maker’s dieline
- Copy, barcode and required information
How the work runs
From an idea to finished files
- Step 01
We discuss your business, audience and where the design will be used.
- Step 02
We present design directions with their reasoning and show them in real applications.
- Step 03
We refine the chosen direction through agreed revisions.
- Step 04
We prepare the final files for print and screen and hand them over to you.
Reviews
What clients say
Quality and precision describe First Design Studio.
Evita BogdanovaSIA KULK / Hotel Jelgava · logo, stationery and envelopesTranslated from Latvian
First Design Studio
Questions and answers
Does this include printing?
Design and production are agreed separately. Confirm the printer’s technical requirements before preparing the files.
Do you prepare files for a specific printer?
Yes. Before the final file we confirm the printer’s requirements: size, bleed, colour mode and file type. If you have not chosen a printer yet, we prepare the file to common print standards.
Can you design a piece if I do not have a brand style yet?
Yes. We can create it on simple style foundations. If you will need more materials, we suggest starting with a logo and brand identity so all the work stays consistent.
Do you design packaging too?
Yes. Packaging is one of the formats we design alongside posters, catalogues, brochures and banners. Technical requirements and the die-cut shape are agreed with the manufacturer.
What does the cost of design work depend on?
On the scope: the number of concepts, versions, materials and formats. After a conversation we prepare a proposal with an agreed brief and the files you will receive.
Do the design files and rights stay with us?
File handover and usage rights are set out in the proposal. Once approved, you receive the final files to use in print, on your website and on social media.
Can you build a website in the new style too?
Yes. Websites, online shops and digital materials are made by the same team, so the brand style carries on into digital.
Which languages can we work in?
We work in Latvian, Russian and English. We meet in Riga by arrangement or remotely, and we can prepare materials in several languages.
How do we get started?
Fill in the enquiry form: tell us about the business, the audience and where the design will be used, and add examples you like. After a conversation we prepare a proposal.
Request a design proposal
Send the copy, dimensions and intended application.