Hexa Academy × First Design
3-day AI and digital marketing course
Turn your idea into a clear marketing and growth system
A practical 3-day AI and digital marketing course for business owners, managers and professionals who want to bring order to their offer, marketing, website and use of artificial intelligence.
- A marketing strategy for your business
- A website and client-acquisition plan
- AI tools for content, analysis and automation
- Hands-on work on your project
- Concrete materials and next steps
- Format: individual · small group · company team
- Location: in Riga · at your office · online
- Your own businessThe practical learning project
- Three directionsStrategy, website, AI
- No prior knowledgeFor owners and specialists
- Three practical daysFrom strategy to an implementation plan
Three days with a clear result
Not separate tools — an interconnected growth system
Effective marketing doesn't start with random posts or ads. It needs a clear target audience, a convincing offer, a professional website and a well-thought-out client journey.
During the course you will combine these elements into a single system and learn to use AI to work faster, more precisely and more consistently.
I don’t just teach tools. I build businesses and software with them — and then teach you how to do it.
Vitālijs KolotikovsInstructor and co-founder of First Design StudioWho it is for
A programme for people who want to grow their project hands-on
Business owners
To bring order to your positioning, offer, website and client-acquisition system.
Aspiring entrepreneurs
To validate a business idea and prepare it for a professional launch.
Managers and marketing professionals
To build a clear marketing structure and use AI more effectively in daily work.
Freelancers and consultants
To strengthen your personal brand, attract clients and present your offer more professionally.
Career changers
To gain a practical understanding of digital marketing, websites and the possibilities of AI.
The three-day programme
From business idea to a practical implementation plan
The programme combines marketing strategy, website development, content creation and practical AI use in a single learning process.
Day 1
Strategy, audience and offer
On the first day you will build a solid foundation for your marketing.
- Assessing the current situation of your company or project
- Defining the target audience and client needs
- Competitor and market analysis
- Developing your positioning and core offer
- The client's decision-making journey
- Choosing the most suitable marketing channels
- Setting key goals and result metrics
The day's result: clear positioning, a target audience and marketing priorities.
Day 2
Website, content and client acquisition
On the second day you will turn the strategy into a practical digital structure.
- Building the website and landing-page structure
- Planning the key service and offer pages
- Writing convincing headlines and copy
- SEO basics and choosing search topics
- Elements that build client trust
- Social media and content directions
- Advertising campaigns and the client-acquisition flow
- Improving the enquiry, consultation or sales process
The day's result: a website and content system that leads the client to a concrete action.
Day 3
Artificial intelligence and automation
On the third day you will build a practical AI system for marketing and everyday processes.
- Professional use of ChatGPT and other AI tools
- Preparing content, ads and email campaigns
- Audience and competitor analysis with AI
- Generating visual materials and ideas
- Writing website copy and SEO content
- Creating client-communication templates
- Opportunities to automate repetitive tasks
- Building your own library of AI instructions and prompts
The day's result: an AI system adapted to your work and a clear implementation plan.
What you will create during the course
Practical materials for your business or project
Depending on your goal, during the course you will create:
- A target-audience and competitor analysis
- Your company's positioning and core offer
- A plan of priority marketing channels
- A website or landing-page structure
- Headlines for the key pages and content directions
- A 30-day content plan
- An advertising campaign concept
- Email or client-communication templates
- Your own library of AI prompts
- A concrete plan for further implementation
The first lesson
The course adapts to your real situation
Before the course we clarify your goals, current situation and key challenges. The lessons don't rely on theoretical examples alone. We work with:
- Your business or business idea
- Your target audience and competitors
- Your website and offers
- Your marketing materials
- Your everyday work processes
That's why the programme content can be adapted to the needs of your industry and project.
Start with one lessonFormats
Choose how you take part
We agree the price and dates before you book, based on the format and number of participants. No prepayment is needed.
Individual 3-day course
The tutor's full attention on your business, project and the result you want.
Best for: entrepreneurs, managers, consultants and developing a new project.
Small group
A practical course for up to four participants with a similar goal or a shared company project.
Best for: colleagues, partners and company teams.
Course for a company team
A programme on marketing, website, content and AI adoption, adapted to your company's needs.
Location: at our rooms in Riga, your office or online.
Software and tools
We choose the tools to match your goal
The goal is not to master as many applications as possible, but to choose the tools that help you reach a concrete business result.
- ChatGPT
- Claude
- Gemini
- Canva AI
- Leonardo AI
- Figma
- Google Analytics
- SEO & research tools
- Email marketing
- CRM & automation
The course's end result
After three days you will know exactly what to do next
By the end of the course you will:
- Understand who to sell your offer to, and how
- Know which marketing channels matter most for you
- Be able to structure an effective website or landing page
- Create content with a concrete business goal
- Use AI for analysis, ideas and preparing materials
- Identify work processes that can be automated
- Receive a practical priority and implementation plan
Where we teach
Where the lessons take place
Theory happens in a conference room with a large screen, practical work at desks with several monitors. We confirm online options for each programme.
- Monday–Friday 17:00–21:00 · Sunday 16:00–17:00
- Lessons in Latvian, Russian, English or Ukrainian
The conference room with a large screen for theory 
Desks with two and three monitors for practical work 
The meeting room at Deglava Biroji 
The Deglava Biroji building at Augusta Deglava iela 66, Riga
Your instructor
Practical experience in marketing, AI and business
Vitālijs Kolotikovs is an entrepreneur, a marketing and AI tutor, the author of two books and the founder of several international companies and technology projects. The lessons draw on hands-on experience growing companies and building websites, brands, marketing campaigns, CRM systems and AI solutions.
- 20+
- years in business
- 9+
- years teaching
- 2
- published books
- Design, marketing and digital products in one practice
- Lessons built around your project, not an abstract example
- Explanations, comments and a review of your practical work
Author of two books
The AI Marketing Revolution
7 Steps to Build a Multimillion Business with Smart Marketing and AI
Reviews
What learners say
Thank you to Vitalij for his patience and interest!
IngūnaCapital Clinic Riga · individual layout trainingTranslated from LatvianI liked the individual lessons: I could set my own pace and had undivided attention.
Antra MilasevičaStarFM · Adobe Photoshop courseTranslated from Latvian
All courses
Choose your direction
Design, websites, AI and marketing connect in real work. One instructor teaches every course, and they can be combined into one programme.
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Hexa Academy × First Design
Frequently asked questions
Do I need prior knowledge?
No. The programme adapts to your experience and your project's stage of development.
Is the course suitable for an established business?
Yes. During the course we can analyse and improve your current marketing, website and work processes.
Can I join with a business idea I haven't launched yet?
Yes. The course will help you validate the idea, define the target audience and build an implementation plan.
Will a finished website be built in three days?
In three days you can create the website structure, content and first solutions. Full development depends on the project's scope and technical requirements.
Does the course teach ad management?
We cover advertising strategy, audiences, offers, content and campaign structure. Hands-on training in specific ad platforms can be included according to your needs.
Are follow-up lessons possible?
Yes. After the three-day programme you can continue with individual lessons and go deeper into chosen topics.
Can the course be run at our office?
Yes. The programme is available at our premises, at your company or online.
Build a clear marketing, website and AI implementation plan
Tell us about your business, idea or professional goal. Before the course we will clarify priorities and adapt the programme to your situation.
- Format: individual · small group · company team
- Location: in Riga · at your office · online
- Monday–Friday 17:00–21:00 · Sunday 16:00–17:00