Logo design and refresh
Get a distinctive mark for your business that you can use with confidence on your website, social media and print. Well-planned logo versions keep it recognisable at different sizes and on different backgrounds.
What the work covers
Discuss the audience, competitive context and intended use. The proposal agrees design stages, revisions and final files.
Your name, industry, values and audience help define a reasoned direction. If you have no visual idea yet, develop concepts from this business context.
A name change, new offer or awkward old files can prompt a refresh. Discuss what should remain recognisable and what needs to change.
If your logo needs to work on stationery, cards, advertising and social channels, develop the visual system around it.
Audience, competitors, character
Directions with reasoning
Colour, single colour, light and dark
SVG, PDF, PNG and more
Work details
Describe the business, audience, values and differences. Share an existing logo and visual examples, explaining what you like. This helps establish a design direction.
Discuss concepts alongside their reasoning and applications. Develop the selected direction through agreed feedback. The number of concepts and review stages belongs in the proposal.
Agree vector and raster formats, such as SVG, PDF and PNG. Consider colour, single-colour and light or dark background versions; specialist software files need agreement.
The archived Aurina Auto example connects its logo to company materials. For consistent colours, typography and usage rules, continue with visual identity development.
Features and tools
Portfolio
From construction and car dealers to hotels, beauty and sport. Each logo starts from the character of the business and the places it will be used.
See the portfolio63 logos First Design Studio has designed for businesses in many sectors.
Logo check
A good logo is recognisable on a sign and in a 16-pixel browser tab. Here is our own logo as an example: choose a background and a version.
Background
Version
The main version: original colours on a light background.
How the work runs
We discuss your business, audience and where the design will be used.
We present design directions with their reasoning and show them in real applications.
We refine the chosen direction through agreed revisions.
We prepare the final files for print and screen and hand them over to you.
Reviews
A pleasant collaboration, responsiveness and understanding with just a few words.
Denijs JaunzemisVIA-S houses · sales manager · logo designTranslated from LatvianQuality and precision describe First Design Studio.
Evita BogdanovaSIA KULK / Hotel Jelgava · logo, stationery and envelopesTranslated from LatvianFirst Design Studio
Yes. Review recognisable elements and technical problems first. Agree whether it needs refinement or a wider identity change.
Send the name, activity, audience, values and intended applications. Add colours and references if useful; a finished idea is optional.
Agreed vector and image formats, such as SVG, PDF, AI or EPS, PNG and JPG. Specify sizes, colour modes and light or dark background versions.
The proposal defines concepts and revision scope. Discuss alternatives and refine the chosen direction before approving the final artwork.
Yes, we check it during design. We prepare colour, single-colour and dark-background versions and check how the logo looks small, for example in a browser tab or on a stamp.
On the scope: the number of concepts, versions, materials and formats. After a conversation we prepare a proposal with an agreed brief and the files you will receive.
File handover and usage rights are set out in the proposal. Once approved, you receive the final files to use in print, on your website and on social media.
Yes. Websites, online shops and digital materials are made by the same team, so the brand style carries on into digital.
We work in Latvian, Russian and English. We meet in Riga by arrangement or remotely, and we can prepare materials in several languages.
Fill in the enquiry form: tell us about the business, the audience and where the design will be used, and add examples you like. After a conversation we prepare a proposal.
Describe the business, audience and where the logo will be used.
