Visual identity and practical design guidelines
A consistent look helps customers recognise your business on your website, in presentations and in everyday communication. Guidelines in one document make it easier for your team and partners to prepare new materials and keep the brand’s character.
What the work covers
Choose examples your team will actually use. Scope can range from essential guidance to a broader system of materials, depending on the brand’s needs.
The logo, proportions, colour codes and typography give each material a common starting point. Guidelines explain how to combine them and which uses to avoid.
Choose materials the business will actually use. Your identity should maintain consistency when different suppliers produce the work.
Extend an existing logo with practical guidance and connect inconsistent materials through one visual system.
Clear space, sizes, backgrounds
Colour codes and typography
Cards, stationery, social media
Rules for your team and partners
Work details
Define logo use, clear space, sizing, colour codes and typography. Explain unsuitable applications too, so future materials can follow the same system.
Priorities may include business cards, stationery, email signatures, presentations, social materials or packaging. Select the required set; every channel’s design is not automatically included.
Before changing the identity, review recognisable elements and the business’s new needs. Keep a suitable logo and refine the system, or plan a broader refresh.
Agree the guidelines document, editable materials and files for your team or production partner. The Aurina Auto example helps discuss how an identity continues across applications.
Features and tools
Projects
A brand lives on letterheads, business cards, folders and screens. Choose a project to see what it includes.
In this project
In this project
In this project
Example: the First Design style
Brand guidelines are a working tool for your team and partners. As an example, here are the foundations of our own brand: logo, colour, type and usage rules.
First Design · brand guidelines01
One unit, x, sets the clear space around the logo. No text or images go inside it, so the logo always stands out.
02First Design · brand guidelines
For light backgrounds, dark backgrounds and one colour.
First Design · brand guidelines03
Every colour has a role. The codes let you repeat exactly the same shade on the website, in presentations and in documents.
04First Design · brand guidelines
HEX #120E36RGB 18, 14, 54Contrast with Paper: 16.2:1HEX #7E5C2CRGB 126, 92, 44Contrast with Paper: 5.3:1HEX #D9BF8CRGB 217, 191, 140Contrast with Ink: 10.3:1HEX #F4F0E8RGB 244, 240, 232Contrast with Ink: 16.2:1First Design · brand guidelines05
Noto Serif Display for headings, Onest for text. Both support Latvian and Cyrillic letters.
Ā Č Ē Ģ Ī Ķ Ļ Ņ Š Ū Ž
06First Design · brand guidelines
A brand people recognise
Clear text helps customers understand the offer and choose their next step.
First Design · brand guidelines07
A few simple rules protect the logo when different people and suppliers create materials.
08First Design · brand guidelines
How the work runs
We discuss your business, audience and where the design will be used.
We present design directions with their reasoning and show them in real applications.
We refine the chosen direction through agreed revisions.
We prepare the final files for print and screen and hand them over to you.
Reviews
Quality and precision describe First Design Studio.
Evita BogdanovaSIA KULK / Hotel Jelgava · logo, stationery and envelopesTranslated from LatvianA pleasant collaboration, responsiveness and understanding with just a few words.
Denijs JaunzemisVIA-S houses · sales manager · logo designTranslated from LatvianFirst Design Studio
Yes. If it fits the brand’s needs, we can develop the system around it and clarify its use.
Guidelines connect the logo, colour, typography and materials through one system, helping teams and suppliers maintain the style in future work.
Choose what is needed: cards, stationery, social channels, advertising or other uses. The proposal lists materials and artwork scope.
If they are part of the proposal, we prepare templates for everyday materials such as presentations, stationery or social posts, so your team can fill them in themselves.
On the scope: the number of concepts, versions, materials and formats. After a conversation we prepare a proposal with an agreed brief and the files you will receive.
File handover and usage rights are set out in the proposal. Once approved, you receive the final files to use in print, on your website and on social media.
Yes. Websites, online shops and digital materials are made by the same team, so the brand style carries on into digital.
We work in Latvian, Russian and English. We meet in Riga by arrangement or remotely, and we can prepare materials in several languages.
Fill in the enquiry form: tell us about the business, the audience and where the design will be used, and add examples you like. After a conversation we prepare a proposal.
Identify the materials your team and partners need.